City of Termoli

This project explores the rebranding of Termoli as a dynamic crossroads of cultures, landscapes, and experiences. The concept is built around the idea of connection — between sea and land, tradition and innovation, residents and visitors. The visual identity is designed as a flexible system that adapts across different contexts, reflecting the evolving nature of the city. A dual-color palette generates a third color through interaction, symbolising the meeting point between different elements and reinforcing the concept of "crocevia" (crossroad). The project combines branding strategy and visual identity, aiming to create a recognisable yet adaptable system capable of representing Termoli’s cultural richness and future potential.