Clavis
project overview
Clavis is a visual identity project developed for a social cooperative, rooted in the values of inclusion, opportunity, and community. The name, derived from the Latin word for “key”, becomes a powerful metaphor: a tool that opens doors, unlocks potential, and creates connections. The project explores the idea of a dynamic and flexible identity system, capable of adapting to different contexts while maintaining strong visual coherence. The logo itself embodies this concept: a stylized “C” that incorporates the shape of a key, symbolizing access, support, and belonging. At the core of the system is modularity. A series of dynamic logo variations were designed to represent the cooperative’s different initiatives, each with its own visual language but unified through consistent shapes, typography, and structure. This approach allows the identity to evolve organically, reflecting the diversity of activities while reinforcing a shared foundation.
Clavis is a visual identity project developed for a social cooperative, rooted in the values of inclusion, opportunity, and community. The name, derived from the Latin word for “key”, becomes a powerful metaphor: a tool that opens doors, unlocks potential, and creates connections. The project explores the idea of a dynamic and flexible identity system, capable of adapting to different contexts while maintaining strong visual coherence. The logo itself embodies this concept: a stylized “C” that incorporates the shape of a key, symbolizing access, support, and belonging. At the core of the system is modularity. A series of dynamic logo variations were designed to represent the cooperative’s different initiatives, each with its own visual language but unified through consistent shapes, typography, and structure. This approach allows the identity to evolve organically, reflecting the diversity of activities while reinforcing a shared foundation.
Clavis is a visual identity project developed for a social cooperative, rooted in the values of inclusion, opportunity, and community. The name, derived from the Latin word for “key”, becomes a powerful metaphor: a tool that opens doors, unlocks potential, and creates connections. The project explores the idea of a dynamic and flexible identity system, capable of adapting to different contexts while maintaining strong visual coherence. The logo itself embodies this concept: a stylized “C” that incorporates the shape of a key, symbolizing access, support, and belonging. At the core of the system is modularity. A series of dynamic logo variations were designed to represent the cooperative’s different initiatives, each with its own visual language but unified through consistent shapes, typography, and structure. This approach allows the identity to evolve organically, reflecting the diversity of activities while reinforcing a shared foundation.
project type
brand identity
year
2024
client
University
